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Afrobeat Festival Identity

A vibrant visual identity celebrating African music and culture through bold typography and dynamic patterns.

Brand IdentityLogo DesignVisual Identity

Client

Afrobeat Festival Lagos

Year

2024

Category

Branding & Design

Afrobeat Festival Identity

The Challenge

Create a festival identity that captures the energy of Afrobeat while honoring its cultural roots.

Our Solution

We developed a dynamic brand system using vibrant colors, rhythmic patterns, and bold typography inspired by traditional African textiles.

Afrobeat Festival Identity - Image 2
Afrobeat Festival Identity - Image 3

Results

  • 01Festival attendance increased 250%
  • 02Social media engagement up 400%
  • 03Won Best Festival Branding at Lagos Design Week

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